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How Is Kira Talent Scored? Who Watches Your Videos and What They're Rating

October 27, 2026 · 7 min read · by your coach

One of the most common things applicants ask me about Kira is who actually watches the videos, and whether some AI is judging their facial expressions. It's a fair worry, and the honest answer is a lot more reassuring than the rumours. Kira publishes guidance for the schools that use it, and once you understand how reviewers are told to score, it becomes much clearer what a strong answer looks like and why so many smart applicants lose points without realizing it.

Here's the short version. The school picks the qualities it wants to measure, which Kira calls competencies, things like communication, ethical reasoning, or commitment to the school's mission. Each question is attached to one or more of those competencies. Reviewers chosen by the school then watch or read your answer and score it against a rubric describing what weak, decent, and strong responses look like for that competency. Kira's own guidance says rubrics most often run from one to five, though schools can set their own scale.

That one detail, that every question is secretly asking about a specific quality, changes how you should prepare more than any camera tip ever will.

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Timed prompts, one recording attempt, and then we watch your answers back together so you can see exactly what an admissions reviewer sees.